Which of the Following Statements Regarding Goods Is Most Accurate

question 141

Multiple Choice

Which of the following statements regarding goods is most accurate?

• A)Nondurable goods rely more on advertising than durable goods.
• B)Durable goods benefit more from advertising than nondurable goods.
• C)There is little,if any,difference between marketing actions for durable and nondurable goods.
• D)Nondurable goods rely more on personal selling than durable goods.
• E)The durable and nondurable classification applies to services as well as to products.

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Definitions:

Trial Close

A sales technique involving asking a potential customer a question that assumes the sale is going to be made, in order to gauge their readiness to buy.

FAB

An acronym for Features, Advantages, and Benefits, a sales and marketing strategy focusing on the product's aspects and their value to the customer.

SELL Sequence

A structured approach in sales that typically includes steps such as Show features, Explain advantages, Lead into benefits, and Let the customer talk.

Business Proposition

An offer or plan proposed by a business to provide certain products or services with the aim of generating value or profit.