When Selecting a Brand Name, It Should: (1) Suggest the Product

question 271

Multiple Choice

When selecting a brand name, it should: (1) suggest the product benefits; (2) be memorable, distinctive, and positive; (3) __________; (4) have no legal or regulatory restrictions; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.

• A)never have a humorous connotation
• B)be easy to spell and pronounce
• C)fit the company or product image
• D)not be easily imitated
• E)be patented

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Definitions:

Employee Participation

The involvement of employees in the decision-making processes of an organization to increase engagement and productivity.

Gain-sharing Plan

A program where employees receive additional financial compensation based on the company's performance, encouraging employees to work towards improving the company's productivity and efficiency.

Share Price

The cost of a single share of stock in a company, as traded on the stock market, reflecting the company's perceived value and investor demand.

Payout Frequency

The regular schedule at which employees receive their wages, such as weekly, bi-weekly, or monthly.