When Selecting a Brand Name, It Should: (1) Suggest Product

question 207

Multiple Choice

When selecting a brand name, it should: (1) suggest product benefits; (2) be memorable, distinctive, and positive; (3) fit the company or product image; (4) __________; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.

• A)never have a humorous connotation
• B)be easy to spell and pronounce
• C)be patented
• D)not be easily imitated
• E)have no legal or regulatory restrictions

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Definitions:

Intermediate Phenotype

A phenotype that exhibits a blend or mixture of characteristics between two extremes, often seen in incomplete dominance genetic scenarios.

Incomplete Dominance

A genetic phenomenon where neither allele of a gene fully dominates the other, resulting in a phenotype that is a blend or intermediate between the two parent alleles.

Codominance

A genetic scenario where two alleles of a gene are expressed equally in the phenotype of the organism.

Polygenic

Relating to or resulting from the influence of multiple genes, especially with regard to traits that exhibit a continuous distribution in the population.