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When Selecting a Brand Name, It Should Suggest the Product

question 299

Multiple Choice

When selecting a brand name, it should suggest the product benefits; be memorable, distinctive, and positive; fit the company or product image; be simple and emotional; __________; and have favorable phonetic and semantic associations in other languages.


Definitions:

Sandwich Generation

A generation of people who care for their aging parents while supporting their own children.

Middle Adulthood

A stage of life, typically considered to be from about 45 to 65 years of age, characterized by stability, sound relationships, and a sense of contributing to society.

Adolescence

The transitional stage of physical and psychological development that generally occurs during the period from puberty to legal adulthood.

Muscular Strength

The maximal force that a muscle or group of muscles can exert in a single effort.

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