The Concept of the Diffusion of Innovation Shows How a Product

question 20

Multiple Choice

The concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time. The consumer population is divided into five categories of product adopters based on when they adopt (i.e., first buy) a new product. Each product adopter category has a unique profile. Consumers who are venturesome, higher educated, and use multiple information sources are called __________ product adopters.

• A)innovators
• B)early adopters
• C)early majority
• D)late majority
• E)laggards

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Definitions:

Sexual Activity

Behaviors involving sexual organs or the stimulation thereof, between individuals or oneself, often with the goal of sexual pleasure, reproduction, or both.

Physical Violence

Acts of force with the intention of hurting, damaging, or killing someone or something.

Incest

Sexual behavior between relatives.