A Billboard Showed Simply the Shape of a Bottle

question 159

Essay

A billboard showed simply the shape of a bottle.Typically consumers were able to tell that the ad was for Coca-Cola.Why were consumers able to identify the brand? Specifically,what packaging benefit does Coca-Cola use?

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Definitions:

Worse Off

A situation in which an individual or group is in a less favorable or disadvantageous position compared to a previous state or to others.

Adam Smith

A Scottish economist and philosopher known as the "father of economics," renowned for his work on the nature and causes of the wealth of nations.

Cost To Buy

The total amount of money required to purchase a good or service including taxes and fees.

Cost To Make

The total expenditure incurred in producing a good or service, including materials, labor, and overhead costs.