There Are Several Reasons a Consumer Would Be Reluctant to Adopt

question 98

Multiple Choice

There are several reasons a consumer would be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a psychological barrier, which occurs when

• A)there is no incentive to change.
• B)there are physical, economic, or social risks.
• C)there are cultural differences.
• D)the financial commitment is too great.
• E)the product is not consistent with existing habits.

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Definitions:

Porosity

A measure of how much of a rock is open space, which can hold fluids such as water, oil, or gas.

Uncompacted Clay

Clay in its natural, undisturbed state, not subjected to pressure, and therefore retaining its original volume and porosity.

Permeability

The capacity of a rock or soil to transmit water or other fluids through its pore spaces and fractures.

Highly Fractured Granite

Granite rock that has undergone extensive cracking and breaking, often increasing its permeability and affecting its structural integrity.