Managers Often Use Two Special Indexes to Help Identify Strong

question 342

Multiple Choice

Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts. The two indexes, CDI and BDI, stand for

• A)comprehensive demographic inventory and brand designation information.
• B)consumer demographic index and buyer demographic inventory.
• C)category development index and brand development index.
• D)consumer development index and brand development inventory.
• E)category development index and buyer development inventory.

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Definitions:

Genes

Units of heredity made up of DNA that code for the synthesis of proteins responsible for the organism's characteristics and functions.

Chromosome

A long DNA molecule with part or all of the genetic material of an organism.

Polygenic Inheritance

The inheritance of traits controlled by two or more genes, resulting in a wide range of phenotypes for certain characteristics.

Independent Pairs

A concept in statistics referring to pairs of observations that are not influenced by any of the other pairs in a data set.