Business Analysis Refers to the Stage of the New-Product Development

question 278

Multiple Choice

Business analysis refers to the stage of the new-product development process

• A)where the target markets are selected and resources are allocated to reach them.
• B)where the target market segments that show potential are selected and those that do not are eliminated.
• C)that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
• D)where there is a formal accounting of all monies spent on R&D to determine the return on investment (ROI) that the new product will give back to the firm.
• E)that internally and externally evaluates new-product ideas to eliminate those warranting no further effort.

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Definitions:

360-degree Feedback

A comprehensive feedback system where employees receive confidential, anonymous feedback from the people who work around them.

Circular Feedback

A communication pattern where information flows around in a loop, allowing for continuous adjustment and learning.

Employer Branding

Promoting a clear and consistent image of the positive and distinctive features of an organization as an employer.

Corporate Citizen

The concept that a company operates morally, ethically, and with sensitivity towards social, cultural, economic, and environmental issues.