Managers Often Use Two Special Indexes to Help Identify Strong

question 334

Multiple Choice

Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts. The two indexes focus on

• A)marketing efficiency and production efficiency.
• B)dollar market share and unit market share.
• C)monthly dollar sales by channel and monthly number of units sold by channel.
• D)sales per square foot and same-store sales growth.
• E)category development and brand development.

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Definitions:

Traffic Accidents

Incidents on the road involving vehicles that result in damage or injury.

Sequential Processing

The cognitive process of handling one piece of information at a time, or processing steps in a specific order.

Dual Processing

The principle that our minds operate in two different ways, one conscious and analytical, and the other unconscious and automatic, affecting perception, memory, and attitudes.

Inattentional Blindness

A psychological lack of attention that is not associated with any vision defects or deficits. It occurs when an individual fails to recognize an unexpected stimulus that is in plain sight.