The Identification That a Firm Has Legally Registered Its Brand

question 65

Multiple Choice

The identification that a firm has legally registered its brand name or trade name so the firm has its exclusive use, thereby preventing others from using it, is referred to as a

• A) brand name.
• B) copyright.
• C) trademark.
• D) label.
• E) trade name.

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Definitions:

Caring Commitments

Organizational policies and actions that demonstrate concern and support for the welfare of employees and other stakeholders.

Expectancy Theory

A motivational theory suggesting that an individual's effort level is based on their expected outcome or reward.

Skill-Development

The process of identifying skill gaps and systematically developing those skills through training and practice.

Training Program

An organized educational process which aims to improve individuals' skills and knowledge for a specific purpose or job.