For Consumers, the Primary Benefit of Branding Is That

question 227

Multiple Choice

For consumers, the primary benefit of branding is that

• A) products tend to be higher in quality.
• B) it helps consumers become more efficient shoppers.
• C) branded items are more readily available in retail outlets.
• D) branded items are usually more expensive because of the cost to register them with the Federal Trade Commission (FTC).
• E) they are often rewarded with buyer loyalty incentives.

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Definitions:

American Individualism

A cultural value that emphasizes the importance of individual freedom, self-reliance, and independence, traditionally considered a hallmark of American society.

Herbert Hoover

The 31st President of the United States (1929-1933), whose term was marked by the onset of the Great Depression.

Federal Government

The national government of the United States, created by the Constitution, which divides powers between the executive, legislative, and judicial branches.

Big Business

Large-scale corporate enterprises characterized by significant market power, vast resources, and complex organizational structures.