In 1984, IBM Launched the "PCjr," Its First Low-Priced, Educational/home

question 382

Multiple Choice

In 1984, IBM launched the "PCjr," its first low-priced, educational/home personal computer. Sales were poor because IBM most likely violated which criterion of picking a good brand name?

• A)The name was not distinctive nor memorable.
• B)The name did not fit the company image.
• C)The name had too many legal restrictions.
• D)The name was too confusing with both capital and lowercase letters.
• E)The name failed to suggest the product benefits.

---

Definitions:

Minimum Acceptable Rate

The lowest return on an investment that a manager or investor is willing to accept, often based on risk assessment or alternative investment opportunities.

Project Acceptance

The process of approving a proposed project based on analysis of its feasibility and alignment with organizational goals.

Multiple IRR's

The possibility of obtaining more than one internal rate of return for a project or investment due to unconventional cash flows, such as alternating periods of negative and positive cash flows.

Negative NPV

A situation where the net present value of a project or investment is negative, indicating that the expected cash inflows are not sufficient to cover the initial investment and the cost of capital.