Which of the Following Is an Example of a Tiffany/Walmart

question 35

Multiple Choice

Which of the following is an example of a Tiffany/Walmart strategy?

• A) College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the United States.
• B) A new movie used several different movie trailers; one showed the action scenes in order to attract one audience and the other showed romantic scenes to attract another audience.
• C) Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and litter boxes.
• D) Gap's Banana Republic chain sells blue jeans for $58, whereas its Old Navy stores sell a slightly different version for $22.
• E) Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

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Definitions:

Assets

Resources owned by a business or individual that are expected to provide future economic benefits.

Equity

The value of an ownership interest in property or a business, after deducting liabilities from assets.

Return on Sales Ratio

A financial ratio that measures the efficiency of a company in generating operating profit from its revenue.

Net Sales

The revenue a company earns from sales after subtracting the costs of returns, allowances for any damaged or missing items, and discounts.