When Selecting a Brand Name, It Should Suggest the Product

question 299

Multiple Choice

When selecting a brand name, it should suggest the product benefits; be memorable, distinctive, and positive; fit the company or product image; be simple and emotional; __________; and have favorable phonetic and semantic associations in other languages.

• A)be humorous or mysterious
• B)have no legal or regulatory restrictions
• C)be easy to spell and pronounce
• D)contain no hidden meanings
• E)suggest an air of mystery

---

Definitions:

Etruscans

An ancient civilization of Italy, predating the Roman Empire, known for its rich culture, art, and influence on Roman architecture and society.

Burial Practices

The methods and ceremonies employed by various cultures to honor and remember the dead by placing them in graves or other final resting places.

City of the Dead

Refers to necropolises or large, ancient cemeteries, containing elaborate tomb monuments and structures, symbolizing the belief in an afterlife.

Architectural Sculpture

Sculpture integrated into a building's structure, often serving both decorative and functional purposes, and includes carvings, friezes, and statues.