The First Step in Segmenting and Targeting Markets That Links

question 212

Multiple Choice

The first step in segmenting and targeting markets that links customer needs to marketing actions is to

• A)group potential buyers into segments.
• B)group products to be sold into categories.
• C)develop a market-product grid and estimate size of the overall market.
• D)select target markets.
• E)take marketing actions to reach target markets.

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Definitions:

FTC

Federal Trade Commission; a United States government agency tasked with protecting consumers and ensuring a strong competitive market by preventing anticompetitive, deceptive, and unfair business practices.

Franchisors

Individuals or companies that grant the license to a third party for the conducting of a business under their marks.

Disclosure Statements

Documents that detail and disclose relevant financial and operational information about a specific investment or transaction.

CPA

Stands for Certified Public Accountant, a professional designation given to accounting professionals who have passed a licensing examination and met other state requirements.