IKEA Sells a Portable Workbench Called the Fahrtfull

question 172

Multiple Choice

IKEA sells a portable workbench called the Fahrtfull.The product has many positive features,and in German or Swedish markets,the name describes the product's features well (fahrt meaning travel) .This brand name in the United States,however,may not be as effective due to

• A)disappointment when the product fails to perform as the brand name implies.
• B)the poor attempt at humor,which makes consumers question product quality.
• C)governmental restrictions on brand names that read or sound like bodily functions.
• D)its unfavorable phonetic and semantic associations in English.
• E)difficulty in showing "fahrtfull" in German and Swedish advertising.

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Definitions:

Myers-Briggs

A personality inventory that categorizes individuals into 16 personality types based on preferences in four areas.

Briefly Explain

To provide a concise and clear description or clarification of a subject or topic.

Jungian Analysis

A psychotherapeutic approach based on the theories of Carl Jung, focusing on the integration of the conscious and unconscious aspects of the mind to achieve individuation and psychological wholeness.

Complexes

In psychoanalytic theory, complexes are clusters of emotionally laden thoughts and memories that influence an individual's attitudes and behaviors.