Multiproduct Branding Refers to a Branding Strategy

question 311

Multiple Choice

Multiproduct branding refers to a branding strategy

• A)that involves giving each product a distinct name when each brand is intended for a different market segment.
• B)that uses different brand names for the same product across multiple countries.
• C)in which a company uses one name for all its products in a product class.
• D)in which manufacturers produce products but sell them under the brand name of a wholesaler or retailer.
• E)in which a company uses a contractual agreement to allow someone else to use its brand name for a fee.