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Campbell Soup Co

question 173

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Campbell Soup Co. found that its canned nacho cheese sauce, which could be heated and poured directly onto nacho chips, was too spicy for Americans in the East and not spicy enough for those in the West and Southwest. Today, Campbell's plants in Texas and California produce a spicier nacho cheese sauce than what is produced in the other plants. Campbell's is using ________ segmentation.


Definitions:

Cytokines

Chemicals secreted by T lymphocytes in response to an antigen. Cytokines increase T- and B-cell production, kill cells that have antigens, and stimulate red bone marrow to produce more white blood cells.

Major Histocompatibility Complex

A group of genes that play a critical role in the immune system's recognition of foreign molecules.

Activates T Cells

The process involved in stimulating T lymphocytes, a type of white blood cell, to respond to pathogens or infected cells.

Unique

Being the only one of its kind; unlike anything else.

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