Private Branding Refers to a Branding Strategy in Which a Firm

question 62

Multiple Choice

Private branding refers to a branding strategy in which a firm

• A) gives each product a distinct name when each brand is intended for a different market segment.
• B) uses different brand names for the same product across multiple countries.
• C) uses one name for all its products in a product class.
• D) produces products but sells them under the brand name of a wholesaler or retailer.
• E) contractually, and for a fee, allows other firms to use its brand name, requiring that the product be made to its specifications.