The Third Step in Segmenting and Targeting Markets That Links

question 79

Multiple Choice

The third step in segmenting and targeting markets that links customer needs to marketing actions is to

• A)group potential buyers into segments.
• B)group products to be sold into categories.
• C)select target markets.
• D)develop a market-product grid and estimate size of markets.
• E)take marketing actions to reach target markets.

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Definitions:

Attachment

The link between a child and his or her primary caregiver.

Strange Situation

A research method developed by Mary Ainsworth to assess attachment relationships between a caregiver and a child.

Attachment

An emotional bond that forms between individuals, particularly in the context of caregiver-child relationships, impacting future relational patterns.

Personality Matching

The concept that romantic or social compatibility between individuals can be predicted or enhanced based on certain traits or characteristics of their personalities.