Which of the Following Statements About Perceptual Benefits Conveyed by a Product's

question 2

Multiple Choice

Which of the following statements about perceptual benefits conveyed by a product's packaging and labeling is not true?

• A)Global brands can benefit from "country of origin or manufacture" perceptions since consumers tend to hold ethnocentric stereotypes about country-product pairings that they judge "best."
• B)Packaging and labeling have been shown to enhance brand recognition and facilitate the formation of strong, favorable, and unique brand associations.
• C)Packaging and labeling satisfy the legal requirements for the conveyance of information.
• D)Changes in packaging and labeling can uphold a brand's image in consumers' minds.
• E)The color, shape, and graphics of a package or label distinguish one brand from another.

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Definitions:

Applied Research

Research conducted in an effort to find solutions to particular problems.

Specific Problems

Particular issues or difficulties that are distinct and separate from other problems, requiring targeted solutions.

Personal

Relating to or affecting a particular person rather than anyone else, often referring to private or individual aspects of one's life and identity.

Social Problems

Issues within a society that affect a significant number of its members and can be remedied by collective human action.