Define Brand Equity

question 302

Essay

Define brand equity. List the four sequential steps used to develop brand equity. Which step is the most difficult?

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Definitions:

Legal Positivism

A school of thought in philosophy of law which holds that laws are rules made by human beings and that there is no inherent or necessary connection between law and morality.

Defamation

The act of damaging someone's good reputation through false statements, either spoken (slander) or written (libel).

Civil Law

A legal system that is based on written statutes and codes, as opposed to common law, which is based on judicial decisions and precedent.

Criminal Law

The body of law dealing with actions considered harmful or offensive against the public, society, or the state, subject to punishment such as imprisonment or fines.