The Emphasis of a Marketing Strategy for a Discontinuous Innovation

question 258

Multiple Choice

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

• A) generate awareness among consumers.
• B) advertise benefits to consumers that stress points of differentiation.
• C) educate consumers about new consumption patterns through personal selling.
• D) obtain widespread distribution in multiple channels.
• E) stress price differentials from competitors' products.

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Definitions:

Cahn-Ingold-Prelog

A set of rules for the naming of chiral molecules and the assignment of priority to substituents.

Priority System

A system used in organic chemistry to rank substituents attached to a chiral center or double bond, determining the configuration or direction of a chemical bond.

Chiral

Refers to objects, including molecules, that cannot be superimposed on their mirror image, resulting in pairs of enantiomers with potentially different biological activities.

Achiral

A term describing molecules that do not exhibit handedness; these molecules are identical to their mirror images.