A Product Line Is a Group of Product or Service

question 223

Multiple Choice

A product line is a group of product or service items that are closely related because they satisfy a class of needs, __________, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.

• A)are made of similar components
• B)are used together
• C)have one SKU number
• D)require high levels of R&D
• E)are made from the same formulations

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Definitions:

On Campus

Pertaining to the physical grounds of a college or university.

Marketing Collateral

Materials used to support the sales and marketing of a product or service, such as brochures, flyers, and websites.

Résumé

A brief document summarizing an individual’s employment history, education, skills, and other qualifications for a job application.

Screening Résumé

The process of reviewing resumes to select potential candidates that meet specific job criteria.