The Proliferation of Extra Characteristics in a Product That Overwhelms

question 162

Multiple Choice

The proliferation of extra characteristics in a product that overwhelms many consumers with mind-boggling complexity is referred to as

• A)feature overkill.
• B)product line extension.
• C)feature bloat.
• D)sensory overload.
• E)product differentiation.

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Definitions:

Commodities

Basic goods used in commerce that are interchangeable with other goods of the same type.

Transitive

In economics and decision theory, referring to preferences that are consistent in their ranking: if option A is preferred over B, and B over C, then A is preferred over C.

Indifference

A state or condition of a consumer where different combinations of goods or outcomes are perceived as equally preferable.

Bundles

A collection of goods or services sold as a single package, often offered at a discount compared to buying each item separately.