A Few Years Ago, Frito-Lay Developed Frito-Lay Lemonade as a Thirst-Quencher

question 288

Multiple Choice

A few years ago, Frito-Lay developed Frito-Lay Lemonade as a thirst-quencher for those consumers who also like Frito-Lay's salty snacks such as Fritos Corn Chips. But when people think of the brand name Frito-Lay, thirst-quenching is not a benefit that comes to mind and Frito-Lay Lemonade failed. This innovation strategy is known as a

• A)brand extension.
• B)radical invention.
• C)product line extension.
• D)disruptive innovation.
• E)product deletion.

Analyze the influence of peer pressure and the selection effect in friendship formation.

Distinguish between different types of aggression and their gendered expressions.

Appreciate the importance of cultural traditions and norms in the transmission of social behaviors.

Understand the influence and expectations of gender roles on individual behaviors and practices.

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Definitions:

Property Rights

Legal rights to possess, use, and dispose of assets including real property (land and buildings) and intellectual property.

Sustainable Rate

The level of output or activity that can be maintained over the long term without depleting resources or causing environmental or economic damage.

ITQs

Individual Transferable Quotas, a system in environmental policy to regulate typically renewable resources by allocating rights, which can be traded, to entities for harvesting these resources.

Sockeye Salmon

A species of salmon found in the Pacific Ocean, known for its red flesh and significant value to both commercial and recreational fisheries.