In Terms of Promotion, Which of the Following Type of Consumer

question 284

Multiple Choice

In terms of promotion, which of the following type of consumer product stresses product differentiation from competitors?

• A)shopping product
• B)convenience product
• C)specialty product
• D)unsought product
• E)discretionary product

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Definitions:

Aggressive Approach

A strategic or operational stance characterized by taking bold decisions and actions, often involving some level of risk, to achieve objectives.

Price Changes

Adjustments made to the selling price of goods or services in response to market conditions, production costs, or other factors.

Level Of Demand

An assessment of the quantity of a product or service that consumers are willing and able to purchase at various prices over a given period.

Capacity Decisions

Refers to determinations made by a company about the amount of production resources available, affecting its ability to meet demand.