If You Are Using a Marketing Dashboard to Discover Which

question 212

Multiple Choice

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products, which one should be used to measure sales performance?

• A)every metric possible
• B)shelf space for this year and last year by city
• C)production costs
• D)customer psychographics
• E)annual percent sales change by city

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Definitions:

Overhead Rate

A measure used to allocate overhead costs to products or services based on a predetermined formula.

Direct Costs

Direct costs are expenses that can be directly attributed to a specific cost object, such as materials and labor directly involved in producing a product.

Indirect Costs

Expenses not directly tied to the production of a product or service, such as rent, utilities, and administrative salaries.

Cost Object

Any item for which a separate measurement of costs is desired, such as a product, service, project, or department.