New-Product Strategy Development Calls for INGenius Co

question 147

Multiple Choice

New-product strategy development calls for INGenius Co. to develop a battery recycler for the business market. Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element?

• A)market testing
• B)idea generation
• C)screening and evaluation
• D)development
• E)business analysis

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Definitions:

Federal Government

A system of government where powers are divided between a central, national government and various regional governments.

Formerly Enslaved

Individuals who were once subject to slavery but have since been emancipated or released from bondage.

Sea Islands Experiment

An early Reconstruction initiative in the 1860s aimed at redistributing land on the Sea Islands off the coast of South Carolina to newly freed slaves.

Ten-Percent Plan

A Reconstruction plan proposed by President Abraham Lincoln in 1863, suggesting that a Southern state could be readmitted into the Union once 10% of its voters swore an oath of allegiance to the Union.