Idea Generation Refers to

question 4

Multiple Choice

Idea generation refers to

• A)the stage of the new-product development process when concepts are converted to prototypes.
• B)the stage of the new-product development process that develops a pool of concepts to serve as candidates for new-products.
• C)the stage of the new-product development process where possible promotional campaigns and advertising themes are created.
• D)the techniques used to screen and reject those ideas that have no merit.
• E)the discussion and decision of which target market segments will be selected.

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Definitions:

Menace

A person or thing that is perceived as a threat or danger, capable of causing harm or trouble.

Ethically Justifiable

Actions or decisions that can be defended with moral reasoning, considered right or acceptable.

Disclosures

The act of making new or secret information known.

Salacious Content

Material (such as text or images) that is intended to provoke sexual arousal through explicitness or obscenity.