Perceptual Map Refers to

question 87

Multiple Choice

Perceptual map refers to

• A)a framework used to compare one firm's product offerings with another firm's offerings in relationship to their relative market share.
• B)a framework used to demonstrate the growth or decline of specific market segments within an industry.
• C)a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand.
• D)a framework to relate the market segments of potential buyers to the products offered or potential marketing actions by an organization.
• E)the place a product occupies in a single consumer's mind on unimportant attributes relative to competitive products.

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Definitions:

Employment Equity Act

Legislation aimed at eliminating employment barriers and promoting equality within the workplace for women, indigenous peoples, persons with disabilities, and members of visible minorities.

Job Performance

The act of performing tasks and duties associated with a specific role or job, typically measured against pre-defined criteria or objectives.

Core Dimension

Fundamental aspects or elements that define or critically influence a particular field or subject.

Diversity

The practice or quality of including or involving people from a range of different social and ethnic backgrounds and of different genders, sexual orientations, etc.