When Only Minor Changes in a Consumer's Behavior Are Required

question 60

Multiple Choice

When only minor changes in a consumer's behavior are required to adopt a product innovation, this represents

• A)a continuous innovation.
• B)a discontinuous innovation.
• C)a disruptive innovation.
• D)a dynamically continuous innovation.
• E)an evolutionary innovation.

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Definitions:

Superego

In psychoanalytic theory, the part of a person's mind that acts as a self-critical conscience, reflecting social standards learned from parents and teachers.

True Self

The person you really are.

Freudian Slip

An unintentional error in speech or action that is interpreted as revealing subconscious thoughts or desires.

Conscious

The state of being aware of and able to think about one's own existence, sensations, thoughts, surroundings, etc.