Kimberly-Clark Developed Its Avert Virucidal Tissues That Contained Vitamin C

question 226

Multiple Choice

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives, which were scientifically designed to kill cold and flu germs when users sneezed, coughed, or blew their noses into them. Unfortunately, people didn't believe the claim and were frightened by the "cidal" in the brand name. The reason for this product failure was

• A) an insignificant point of difference.
• B) too little market attractiveness.
• C) poor execution of the marketing mix.
• D) poor product quality.
• E) incomplete market and product protocol.

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