There Are Several Reasons a Consumer Might Be Reluctant to Adopt

question 332

Multiple Choice

There are several reasons a consumer might be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a usage barrier, which occurs when

• A) there is no incentive to change.
• B) there are physical, economic, or social risks.
• C) there are cultural differences.
• D) the financial commitment is too great.
• E) the product is not compatible with existing habits.

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Definitions:

Exclusive Right

A privilege or license granted to an individual or entity to be the sole provider or beneficiary of a particular service or product.

North America

A continent located entirely in the Northern Hemisphere and almost entirely within the Western Hemisphere; it includes countries such as Canada, the United States, and Mexico.

Registered Design

A legal protection granted to the visual design of objects to prevent unauthorized copying or imitation.

Industrial Process

A structured set of activities related to the manufacture, processing, or treatment of various materials or products on a large scale.