Idea Generation Is the Stage in the New-Product Development Process

question 63

Multiple Choice

Idea generation is the stage in the new-product development process that

• A)develops a pool of concepts to serve as candidates for new products.
• B)selects a single concept and scrutinizes it for all potential benefits and flaws.
• C)separates ideas into two categories: consumer-oriented and organization-oriented.
• D)requires the organization to perform a SWOT analysis and an environmental scan.
• E)consists of the techniques used to screen and reject those ideas that have no merit.

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Definitions:

Systems Theory

An interdisciplinary theory that studies the complexity and interdependence of systems in nature, society, and science.

Open Groups

refer to groups that allow new members to join at any time, as opposed to closed groups with fixed membership.

Cohesive

Characterizes a group or material that is well-integrated or unified, allowing the members or components to work together effectively.

Hazing

Involves subjecting members of a group, often new recruits, to challenging, stressful, or humiliating tasks as part of an initiation process.