A Product Is a Good, Service, or Idea Consisting of ________

question 244

Multiple Choice

A product is a good, service, or idea consisting of ________ that satisfy consumers' needs and is received in exchange for money or something else of value.

• A) a promise or commitment exchanged between a seller and a buyer
• B) a bundle of tangible and intangible attributes
• C) an assortment of value-possessing activities
• D) an array of physical attributes
• E) a collection of tangible qualities