Customer Experience Management (CEM) Is

question 14

Multiple Choice

Customer experience management (CEM) is

• A) the integration of the service component of the marketing mix with efforts to influence consumer demand.
• B) the unique combination of benefits received by targeted buyers that include quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
• C) the process of managing the entire customer experience within the company.
• D) a cluster of benefits that an organization promises customers to satisfy their needs.
• E) the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.

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Definitions:

Adjusting Entry

An accounting entry made at the end of a period to assign revenues to the period in which they are earned and expenses to the period in which they occur.

Create Deferral

The process of delaying the recognition of revenue or expenses to a future period to align with the accrual basis of accounting.

Insurance Policy

An insurance policy is a legal contract between an insurer and the insured, outlining the terms, conditions under which the insurer agrees to compensate the insured for specific losses.

Ending Retained Earnings

This is the total amount of net income left over for a company after it has paid out dividends to its shareholders, shown at the end of a financial period.