The Second Step in the Sequential Process of Building Brand

question 365

Multiple Choice

The second step in the sequential process of building brand equity is to

• A)develop positive brand awareness.
• B)establish a brand's meaning in the minds of consumers.
• C)elicit the proper consumer responses to a brand's identity and meaning.
• D)create a consumer-brand connection.
• E)reward loyal customer behavior.

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Definitions:

Abortion

The termination of a pregnancy before the fetus is capable of independent life.

Congenital Impairments

Physical or cognitive disabilities present at birth, which can result from genetic factors, pregnancy complications, or infections during pregnancy.

Inherited

A trait or property passed down from one generation to another through genetic transmission or legal succession.