An External Evaluation with Consumers That Consists of Preliminary Testing

question 267

Multiple Choice

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product is referred to as

• A) new-product strategy development.
• B) idea generation.
• C) crowdsourcing.
• D) market testing.
• E) a concept test.

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Definitions:

Herpes Simplex 2

A viral infection, often referred to as genital herpes, that primarily affects the genital and anal area and is spread through sexual contact.

Parasitic Protozoan

Single-celled organisms that live and feed on other living organisms, often causing diseases.

Trichomoniasis

A sexually transmitted infection caused by the parasite Trichomonas vaginalis.

Crabs

An STD (sexually transmitted disease) caused by the infestation of the pubic hair by a louse.