Breyer's Introduced a New Line of Ice Cream Flavors for Sale

question 257

Multiple Choice

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyer's new product was in the __________ stage of the new-product process.

• A)commercialization
• B)screening and evaluation
• C)business analysis
• D)development
• E)market testing

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Definitions:

Ethical Absolutism

The belief in fixed, universal moral principles that apply to all situations and cultures, without exception.

Principle Of Understanding

A fundamental concept or guideline that aids in comprehending or grasping the nature or meaning of something.

Ethical Standards

Guidelines that dictate the conduct deemed acceptable and moral within a profession or organization.

Moral Wrongdoing

Actions or behaviors that are considered unethical or immoral based on societal or personal moral standards.