A Framework to Relate the Market Segments of Potential Buyers

question 168

Multiple Choice

A framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization is referred to as a

• A)payoff table.
• B)cross-tabulation.
• C)market-product grid.
• D)growth-share matrix.
• E)product differentiation table.

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Definitions:

Lightning Bolt

A powerful discharge of electricity that occurs during a thunderstorm, connecting the earth and a cloud or between two clouds.

Nuisance Static Charges

Static electric charges that develop on objects when it is not desirable for the object to become charged.

Semiconductor Material

Materials with electrical conductivity between that of a conductor and an insulator, used in the manufacture of electronic devices.

Copy Machine Drums

The component in a photocopier or laser printer that transfers the toner to the paper to produce the printed image.