When Compared to a Multiple Products, Multiple Market Segments Strategy

question 22

Multiple Choice

When compared to a multiple products, multiple market segments strategy, a one product, multiple market segment strategy

• A)is a much more effective means of meeting consumers' individual needs.
• B)creates greater savings in production costs.
• C)is a more effective way of meeting organizational objectives.
• D)has significantly higher distribution costs.
• E)is more profitable since a firm can charge the new segments higher prices without changing the product.

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