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The Annual Sporting News Baseball Yearbook Uses 17 Different Covers

question 153

Multiple Choice

The annual Sporting News Baseball Yearbook uses 17 different covers featuring a baseball star from each of its regions in the United States, yet each regional issue has the same magazine content. The publisher is using which of the following segmentation strategies?


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UN Global Compact

A voluntary initiative based on CEO commitments to implement universal sustainability principles and to take steps to support UN goals.

Regulatory Agency

A governmental body responsible for enforcing laws and regulations to protect public health, safety, environment, and to ensure fair market competition.

Utilitarianism

An ethical theory that states that the best action is the one that maximizes utility, usually defined as that which produces the greatest well-being of the greatest number of people.

Greenpeace

An international environmental organization that promotes earth-friendly policies and actions.

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