About 3 Percent of the Population Has Some Degree of Allergic

question 30

Multiple Choice

About 3 percent of the population has some degree of allergic reaction, usually mild, to preservatives used in salad bars. Restaurants might consider people with these allergies as a separate segment. To implement this segmentation strategy, restaurants would have to prepare a regular salad bar and a special salad bar for the allergies segment. This multiple product, multiple market segment strategy would have the greatest difficulty meeting which of the following criteria used to form market segments?

• A)different needs of buyers among different segments
• B)similarity of needs of potential buyers within a segment
• C)simplicity and cost-effectiveness of assigning potential buyers to segments
• D)potential for increased profit and ROI
• E)potential of a marketing action to reach a segment

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Definitions:

Neural Impulse

The electrical signal that travels along the axon of a neuron, allowing for communication between neurons.

Perceptual Processes

The means by which individuals organize and interpret their sensory impressions to give meaning to their environment.

Psychological Factors

Elements of a person's psychological makeup that can influence their physical and mental health, including attitudes, emotions, and stress levels.

Taste Preferences

Individual differences in the liking or disliking of certain flavors or food items, often influenced by genetic, cultural, and experiential factors.