Marketers Are Increasingly Using Online Surveys to Collect Primary Data

question 250

Multiple Choice

Marketers are increasingly using online surveys to collect primary data. One advantage is that

• A)response rates are higher because consumers are anonymous.
• B)the quality of responses is better with online surveys than they are with personal interview surveys.
• C)turnaround time from data collection to report is much quicker than with traditional methods.
• D)consumers value e-mail surveys and feel highly regarded when receiving them.
• E)consumers want to be helpful so they complete the survey multiple times.

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Definitions:

Variables

Elements, features, or factors that are likely to vary or change among the data being studied.

Distortion

Distortion refers to the alteration of the original shape or other characteristic of an object, signal, or representation, often leading to a misinterpretation of the original.

Crime Rate

The number of crimes reported in a given area over a specific period of time, usually standardized per 100,000 people.

Number of Crimes

The total count of criminal acts reported or recorded in a specific area or during a certain period.