Product Features and Usage Rate Are Both Variables Used to Employ

question 142

Multiple Choice

Product features and usage rate are both variables used to employ __________ segmentation.

• A)geographic
• B)demographic
• C)loyalty
• D)psychographic
• E)behavioral

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Definitions:

Dominant

Referring to a gene that actively controls the expression of a trait.

Fixated

Having an obsessive focus or attachment to someone or something.

Psychosexual Stage

A concept in Freudian psychoanalytic theory referring to the series of five stages in childhood development, each characterized by the pleasure focus on a different part of the body.

Freud

Sigmund Freud was an Austrian neurologist known for founding psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.