After Establishing the Market Segments and Product Groupings on a Market-Product

question 155

Multiple Choice

After establishing the market segments and product groupings on a market-product grid, the next step is to

• A)fill in the appropriate cells with precise statistical data from primary and/or secondary sources.
• B)estimate, with intelligent guesstimates as necessary, the market size for each cell using a simple scale, such as from zero to three.
• C)total the vertical columns to identify the greatest marketing synergies and efficiencies.
• D)total the horizontal rows to identify greatest operations/production synergies and efficiencies.
• E)identify a marketing action for every product-market combination in the grid.

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Definitions:

Moderator

A person who oversees and facilitates discussions, ensuring that all participants have the opportunity to contribute.

Focus Group

A qualitative research method involving a small, diverse group of people discussing a particular topic under the guidance of a moderator.

Interested Listener

An individual who actively listens and engages with the information being presented to them.

Raw Data

Unprocessed data or information collected directly from source without any cleaning, modification, or transformation.