Kellogg's Has Several Cereals Targeted at Different Types of Users

question 41

Multiple Choice

Kellogg's has several cereals targeted at different types of users. This is an example of multiple products aimed at multiple markets. Manufacturing these different cereals is clearly more expensive than producing only one but seems worthwhile if it adds to the manufacturer's sales revenues and profits, doesn't reduce quality or increase price, and

• A)conforms to all FDA guidelines.
• B)uses the same promotion and packaging for all segments.
• C)decreases the cost of the physical plant.
• D)stabilizes competition.
• E)better serves customers' needs.

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Definitions:

Human Capital Segmentation

The process of dividing an organization's human capital into key groups based on various criteria for strategic management purposes.

HR Supply Analysis

The process of determining the future supply of human resources available within an organization, accounting for factors like retirements, promotions, and turnovers.

Skills Inventories

Databases or lists that track the abilities, qualifications, and experiences of an organization's employees.

Management Inventories

An assessment or compilation of the skills, abilities, and potential of the management team within an organization.