Five General Criteria Are Often Used to Select Target Segments

question 174

Multiple Choice

Five general criteria are often used to select target segments. They include: (1) the size of the market, (2) expected growth of the market, (3) competitive position of the firm with respect to the market, (4) cost of reaching the segment, and (5) __________.

• A)compatibility with the organization's objectives and resources
• B)potential of a marketing action to reach a segment
• C)similarity of needs of potential buyers within a segment
• D)difference of needs of buyers among segments
• E)potential for increased profit

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Definitions:

Aggregate Income

The total income earned by all factors of production in an economy, including wages, rents, interest, and profits.

Aggregate Consumption

The total amount of goods and services consumed in an economy, often used to analyze economic health and growth.

Consumption Function

A concept in economics that calculates the expected total consumption of goods and services by individuals at different income levels.

Aggregate Income

The total amount of income generated by all individuals and entities in an economy over a specific period.